Paid ads consulting that cuts waste and fills pipeline
Most B2B ad accounts leak budget on the wrong searches, the wrong audiences and the wrong conversions. We audit your Google and LinkedIn campaigns, cut what doesn’t pay, and rebuild around the number that matters: pipeline.
- Google, LinkedIn and Meta
- Bidding on pipeline, not clicks
- Paid and SEO together
| Search term | Cost | Demos | Action |
|---|---|---|---|
| free commission calculator | $1,240 | 0 | Cut |
| sales compensation software | $860 | 9 | Scale |
| commission software for saas | $640 | 6 | Scale |
| what is revops | $410 | 0 | Cut |
Wasted spend found
$1,650/mo
Cost per demo
$210 $100
Trusted by Startups and Enterprise
Where budgets leak
What we find in most accounts, and what we change
The same leaks turn up in almost every B2B account we open. Fixing them is usually the fastest money you will make this quarter.
What we usually findBroad match buying clicks from the wrong searches
What we changeTight keyword sets and negative lists, reviewed every week
What we usually findCampaigns optimized for form fills
What we changeBidding tuned to qualified demos and pipeline
What we usually findPaying for clicks you would win organically
What we changePaid and SEO planned together, so you stop buying free traffic
What we usually findLinkedIn audiences too broad to convert
What we changeAudiences built from your ideal customers and account lists
What we usually findOne landing page for every ad
What we changeLanding pages matched to the search and the offer
What we usually findConversions that never reach the CRM
What we changeOffline conversions synced from HubSpot or Salesforce
What’s included
What a paid ads engagement covers
An audit to find the waste, the tracking to see what works, and campaigns rebuilt around it.
- Audit
Account audit
A line-by-line review of spend, search terms, audiences and tracking, with the waste added up.
- Tracking
Conversion tracking
Tags, events and offline conversions set up so every platform learns from real pipeline, not page views.
- Build
Campaign rebuild
Account structure, keywords, audiences and bidding rebuilt around your buyers and your margins.
- CRO
Landing pages
Pages written and tested for each campaign, so the click turns into a demo.
- Creative
Ad creative and testing
Search ads and LinkedIn and Meta creative, with a steady testing plan so performance keeps improving.
- SEO + paid
Paid and organic strategy
Search-term data feeds the SEO plan, and SEO wins let you cut spend on searches you already own.
Tracked end to end
Every dollar followed to the deal it made
Ad platforms each claim the credit. We connect them to your analytics and CRM, so every campaign is judged by the pipeline it creates.
A buyer searches
They type the problem your product solves, and your ad is there.
What we set up
Keyword sets and negative lists built around buying intent.
Clicks your ad
An ad that matches the search, and promises what the page delivers.
What we set up
Search, LinkedIn and Meta creative, tested every week.
Lands on the right page
A landing page written for that search and that offer.
What we set up
A page per campaign, built to turn the click into a demo.
Becomes pipeline
The demo and the deal flow back to Google and LinkedIn as conversions.
What we set up
Offline conversions synced from HubSpot or Salesforce.
How it works
How we take over an account
Savings in the first fortnight, a rebuilt account in the first month.
Week 1
The audit
We review every campaign, search term and conversion, and show you where the money goes.
Week 2
Stop the leaks
Wasted keywords, audiences and placements cut first, so the savings start straight away.
Weeks 3–4
Tracking and rebuild
Conversion tracking tied to your CRM, then campaigns rebuilt around what drives pipeline.
Ongoing
Optimize and report
Weekly optimization, and a monthly review of spend, cost per demo and pipeline.
Questions
Paid ads consulting, answered
What teams ask before they hand us an ad account.
What does a paid ads consultant do?
A paid ads consultant reviews how your ad budget is spent, finds what is wasted, and sets up the campaigns, tracking and landing pages that turn spend into customers. We can advise your in-house team or run the accounts for you.
Which ad platforms do you work with?
Google Ads, LinkedIn Ads, Meta and Microsoft Ads. For most B2B companies, Google search and LinkedIn do the heavy lifting; we’ll tell you where your budget should go.
Is there a minimum ad budget?
There is no fixed minimum, but paid search needs enough budget to learn. If yours would do more on SEO first, we’ll say so on the first call.
How do paid ads and SEO work together?
Paid search shows within days which searches convert, which tells SEO what to build. As your organic rankings grow, you can pull paid spend back from the searches you already win for free.
Will you run our campaigns, or advise our team?
Either. Some clients want an audit and a plan their team carries out; others want us to manage the accounts week to week.
How do you report on performance?
In pipeline: cost per qualified demo, pipeline created and revenue won by campaign, pulled from your CRM and shown alongside the platform numbers.
More ways we help
One team for every part of search
Most clients start with one service and add the next when the first is paying off.
- SEO consulting
SEO consulting
A senior consultant who finds what will move revenue, puts it in order and helps your team ship it.
- Audit and opportunity map
- A ranked 90-day roadmap
- Weekly working sessions
- Technical SEO
Technical SEO
Crawling, indexing, speed and structure fixed inside your stack, so every page you publish can rank.
- Technical audits
- Core Web Vitals
- Migrations without traffic loss
- SEO for B2B SaaS
SEO for B2B SaaS
Bottom-of-funnel pages, AI visibility and authority that turn your buyers’ searches into demos.
- Comparison and alternatives pages
- AI search optimization
- Pipeline reporting
Get an ads audit
See where your ad budget goes
Book a call, and we’ll look at your account first, so you leave knowing what’s working, what’s wasted and what we’d change.
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