B2B SaaS SEO that books demos, not just traffic
Your buyers research on Google and in ChatGPT long before they talk to sales. We win the searches closest to a purchase first (comparisons, alternatives, use cases), then build the authority that carries the rest.
- Bottom of the funnel first
- Google and AI answers
- Measured in pipeline
Illustration
- 1 · Search
best revenue ops software - 2 · Click#1
Y yourbrand.com › compare
Your Brand vs. Rival: an honest comparison
- 3 · Demo
Demo booked
Tuesday · 2:00 PM · 30 min
- 4 · Pipeline
New deal · $48,000
Source: Organic search
Trusted by SaaS teams from seed to enterprise
Bottom of the funnel first
We start where the money is
Most SaaS SEO starts with top-of-funnel blog posts that never convert. We start with the searches buyers make when they are ready to choose, and work back from there.
A buyer searches
“Best [category] software”, “[rival] alternatives”, “[you] vs [rival]”.
What we build
Keyword research by buying stage, starting with the searches closest to a purchase.
Finds the right page
A comparison, alternatives or use-case page built to answer that exact question.
What we build
Bottom-of-funnel pages that rank, persuade and point to one next step.
Books a demo
Proof, pricing context and a clear call to action turn the visit into a conversation.
What we build
Conversion paths tested on the pages that bring the most intent.
Becomes pipeline
Tracked in your CRM, so you see the revenue from search, not just the rankings.
What we build
Attribution from the search to the deal, in HubSpot or Salesforce.
What’s included
The SaaS SEO program, end to end
Strategy, content, technical SEO and authority, run as one program and judged by the pipeline it creates.
- Research
Keyword research by buying stage
Every search your buyers make, sorted by intent and value, starting with the ones closest to a purchase.
- BOFU
Comparison and alternatives pages
“You vs them” and “alternatives to” pages that win the buyers who are already comparing.
- MOFU
Use-case and industry pages
A page for every job your product does and every industry it serves, each built to rank and convert.
- Content
Product-led content
Guides and templates that show your product solving the problem, written by people who understand the category.
- AEO
AI search optimization
Structure, sources and mentions that get you recommended when buyers ask ChatGPT, Gemini or Claude.
- Technical
Technical SEO for SaaS sites
Docs, app subdomains, integrations pages and JavaScript frameworks, handled so they help rankings instead of hurting them.
- Authority
Links and digital PR
Mentions on the sites your buyers read and the sources AI engines trust. Earned, never bought.
- Reporting
Pipeline reporting
Organic and AI traffic tied to signups, demos and revenue in HubSpot or Salesforce.
ChatGPT
Gemini
Claude- AI Overviews
AI search
Get on the shortlist AI gives your buyers
More software buyers now ask ChatGPT, Gemini and Claude which tools to consider. We make sure the answer includes you and describes you the way you would.
Recommended for the right prompts
“Best [category] tool for [team]”: the prompts that decide shortlists, tracked every week.
Described accurately
Pricing, features and fit, corrected at the sources AI answers draw from.
Ahead of competitors
Share of voice against the rivals buyers compare you with, prompt by prompt.
A different playbook
SaaS SEO that works, next to the usual kind
The usual playbook chases traffic. Ours chases the searches that turn into customers.
The usual SaaS playbookTop-of-funnel blog posts first
Mission SEOBottom-of-funnel pages first
The usual SaaS playbookKeywords picked for search volume
Mission SEOKeywords picked for how likely they are to become demos
The usual SaaS playbookWriters who have never used your product
Mission SEOContent shaped by people who know how SaaS is bought
The usual SaaS playbookAI search left for later
Mission SEOChatGPT, Gemini and AI Overviews planned in from day one
The usual SaaS playbookSuccess measured in sessions
Mission SEOSuccess measured in pipeline in your CRM
Reporting
Measured in pipeline, not pageviews
One live dashboard ties every page to the signups, demos and revenue it brings, alongside rankings and AI visibility.
Organic users
3,962
+13.3%Pipeline from search
$412k
+23%AI visibility
32.7%
+8.2 ptsAvg. position
#3.5
−0.8
Organic clicks
Last 16 months · 7-day average
New AI rankings
Prompts newly ranked for · this week
- #2Best sales commission softwareChatGPTNew
- #3Commission plan templates for SaaSClaudefrom #7
- #1Spreadsheet alternatives for commissionsGeminiNew
- #2How to automate sales commissionsAI Overviewsfrom #5
Channel performance
Users, demos and leads · vs the previous 30 days
| Channel | Users | Demos | Leads |
|---|---|---|---|
| All trafficEvery channel | 22,263+18.4% | 49+14.0% | 1,072+12.1% |
| Organic search | 3,962+13.3% | 17+21.4% | 402+16.8% |
| AI searchChatGPT, Gemini, Claude | 1,103+47.3% | 9+80.0% | 131+52.3% |
| Paid | 2,442−7.3% | 13+8.3% | 288−4.0% |
| Direct | 12,256+2.2% | 10−9.1% | 251+1.2% |
Pipeline by page
See which pages bring demos, and put the next month’s work behind them.
AI visibility, weekly
Share of voice across ChatGPT, Gemini and Claude, against your rivals.
Every channel together
Organic, AI, paid and direct side by side, so SEO’s share is never a guess.
How it works
Your first 90 days
Research, a plan, then the pages that bring demos soonest.
Weeks 1–2
Research and audit
Your market, your competitors and your site, plus every search worth winning, sorted by buying stage.
Weeks 3–4
Strategy and roadmap
The pages to build and fix first, ranked by pipeline potential and agreed with your team.
Months 2–3
The bottom of the funnel
Comparison, alternatives and use-case pages shipped, with the technical fixes that help them rank.
Month 3 on
Scale what works
Double down on the pages that bring demos, move into new topics and grow your authority.
Questions
B2B SaaS SEO, answered
What SaaS marketing leaders ask us first.
What is B2B SaaS SEO?
B2B SaaS SEO is search optimization for software companies that sell to businesses. It differs from general SEO in three ways: the searches it targets (comparisons, alternatives, integrations and use cases), the long sales cycles it has to support, and how results are measured, in signups, demos and pipeline rather than traffic alone.
Why start with bottom-of-funnel content?
Because it pays back first. Someone searching “[your category] software for [their industry]” or “alternatives to [a competitor]” is close to a decision. Winning those searches brings demos within months, and funds the longer-term content that builds authority.
How long does SaaS SEO take to work?
Bottom-of-funnel pages can start bringing demos within three to four months. Building authority across a whole category takes six to twelve. We’ll show you which searches we expect to win first, and when.
Do you write the content?
Yes, or we work with your writers. Either way, every page is planned from real search data and reviewed by a senior strategist before it is published.
How do you measure results?
We connect Search Console and analytics to your CRM, so each page is judged by the signups, demos and pipeline it brings, alongside rankings and AI visibility.
Do you work with early-stage startups?
Yes. We work with SaaS companies from seed to enterprise, and size the program to your stage. At seed, that usually means a tight set of high-intent pages rather than a content engine.
More ways we help
One team for every part of search
Most clients start with one service and add the next when the first is paying off.
- SEO consulting
SEO consulting
A senior consultant who finds what will move revenue, puts it in order and helps your team ship it.
- Audit and opportunity map
- A ranked 90-day roadmap
- Weekly working sessions
- Technical SEO
Technical SEO
Crawling, indexing, speed and structure fixed inside your stack, so every page you publish can rank.
- Technical audits
- Core Web Vitals
- Migrations without traffic loss
- Paid ads consulting
Paid ads consulting
Google and LinkedIn campaigns rebuilt around pipeline, with the wasted spend cut first.
- Account audits
- Conversion tracking to your CRM
- Paid and organic, planned together
Book a strategy call
Turn search into your best pipeline channel
Book a call. We’ll show you the searches your buyers make before they choose a tool, and who is winning them today.
Book a strategy callSEO · #1 on Google
best project management softwareYYour brand · yourbrand.com
Your Brand | Project management teams love
Plan, track and ship work in one place.
AEO · Recommended by AI
What’s the best project management software?
Your brand is the top pick for growing teams: simple to set up and loved by its users.
ChatGPT, Gemini, Claude & AI Overviews